How Independent Bands Can Start Booking Shows
An independent band is ready to market themselves by touring after:
putting a core band together, rehearsing new music, and recording music
for a CD, or an EP. Selling products during a tour such as t-shirts,
CD's, stickers and other marketable products are essential for a band to
do to fund the project.
Booking shows can be an impossible thing
for an indie band to do if the band do not know the best way to grab a
club promoter's attention. Promoters and club owners generally book in
advance, so it is imperative that a band contacts them months, maybe a
year before touring.
Bands need to create flyers/postcards, and
send them out constantly. Not just to different promoters, but
repeatedly to the same promoters. Sending a flyer to the same promoter
should be done every month or so to let them know you are serious about
the opportunity, and to get them to remember your band.
A high
quality color flyer does make a difference when promoting your band.
Obviously, it receives more interest with solid content listed on the
flyer.
Performance based photo
The genre of music your band plays
Contact information in bold
The band's price range to do a show
A couple lines of reviews from media outlets who covered past shows
Besides clubs, colleges are another alternative venue for bands to play their music live.
The
popular way to grab a college representative's attention is by sending
your flyer/postcard with a CD, and placing phones calls to the student
activity director who handles live entertainment.
Sending your CD
and press release to college radio stations and newspapers is also a
good way to make your name known on various campuses. Getting early
recognition could help your chances of the student activity director
hearing about your band before you inquire about doing shows.
An alternative way to book shows at colleges is by performing at the National Association for Campus Activities Showcase.
Each
February NACA hosts the National Convention which brings together
artists, music agencies and university entertainment buyers. The
National Convention allows college representatives to see live showcases
and organize co-op buying with neighboring universities.
Bands such as Dave Matthews Band and O.A.R. have been success stories through the association.
Performing
at the convention may be costly, but can be worth it in the long run
for the band. In order to be on the showcase, a band must first become a
member of the association. Several other costs come into play in order
to buy a booth, register and then submit the band. An acceptance fee is
also charged if your band is chosen to play. In the event you adored this informative article and also you would want to obtain details relating to https://prism.fm/blog/insights/secrets-to-better-music-venue-booking/ generously stop by our own page.
Networking is key
for indie bands even if they do not get chosen to play college shows at
the conference. There are other businesses such as bar owners,
entertainment venue promoters and organizations in attendance at the
showcase.
Social networks can also be key to landing gigs for a
band. My suggestion is to check out what venues are popular within the
indie band world. Check other indie bands' pages and see what venues
they are playing at in certain cities.
Send them a message and
ask about the promoter of a certain venue, or just utilize the print
marketing that was previously mentioned.

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